Your Virtual Marketing Department And Turnkey Fulfillment Center
COOP and MDF utilization by channel partners is commonly in the 50% range. While some channel marketers count on that breakage, most would prefer that the partners use the funds to grow their business. We help you increase COOP and MDF utilization by…
Do channel partners complain that their marketing “doesn’t work”? Their marketing may be creating the interest, but the prospects are engaging with another channel partner, corporate sales or a competitive provider instead. The marketing worked….just not for the channel marketer that wrote the check. In today’s interconnected world, marketing in silos is dead. We solve this problem by…..
Managing brand and legal compliance in a decentralized environment should not be difficult—and it is not with the Lorex Direct Marketing Center (DMC). Channel marketers have access to approved content—and fulfillment—of nearly every marketing tactic. Brand police become brand nurturers and the attorneys can all sleep at night knowing…
Our Geographic Information System (GIS) Mapping platform gives you the flexibility to define your market the way you see it—and not by the traditional boundaries that others impose. We profile, segment and map your client and prospect data to give you a much deeper understanding of buying trends, patterns and demographics that are actionable and generate results…..More
Targeting, tracking and reporting are crucial if you want to incorporate a continuous improvement process into your marketing campaigns. This is easily done within the direct sales channel, but challenging in the indirect channel. Lorex has the……
You should not have to choose between a great channel marketing management platform and competitive marketing fulfillment. Channel partners demand competitive pricing on fulfillment or they will fulfill outside of your program. That spells trouble because you lose visibility and tracking. We marry competitive marketing fulfillment with….
Channel Marketing Programs
Arm Your Channel Marketing Partners to Own the Local Market!
BUILD
Marketing Programs are built to brand and legal guidelines
LAUNCH
Campaigns are fulfilled and driven through local channel marketing partners with COOP, Marketing Development Funds (MDF) or partner financed
TRACK
Lead generation and conversion are tracked and measured
REPORT
Campaign and tactic ROI data is aggregated and reported back to corporate
ADAPT
Channel Marketing Strategy evolves and adapts based on data
We get it done!
