Our Geographic Information System (GIS) Mapping platform gives you the flexibility to define your market the way you see it—and not by the traditional boundaries that others impose.
We profile, segment and map your client and prospect data to give you a much deeper understanding of buying trends, patterns and demographics that are actionable and generate results.
Your customer file is a treasure trove of useful marketing information. So are your Buyer and Responder/Non-Buyer Files. Data profiling alone is a start, but GIS Mapping takes it to another level. We let you visualize clients and their underlying demographics within the context of each local market. With this, you can drive your marketing spend to the tactics and demographics that work best—on a market by market basis.
With GIS for Marketing, you are not constrained to using standard boundaries like zip codes or county lines to define territories or target markets. You can target direct mail and online digital ads—at the address-level—to markets and territories that are completely under your control. Our GIS Mapping Tools do that and more.
Many industries already operate in a map-driven environment. If so, we can integrate those with our mapping platforms using with any standard KML, SHP or GeoJSON file formats.
If GIS for Marketing is a new concept, target markets can easily be created using Google Earth Pro (see Google for free options from their site). We ingest these maps into our GIS Platform and apply the data and demographic analysis that GIS allows.
Find more of the right Direct Mail, Digital and Facebook targets using the data behind our maps!
Brand marketers lament that COOP and MDF utilization by channel partners is only commonly in the 50% range. While some channel marketers count on that breakage, most prefer that their partners use the funds to grow their businesses.
We help you increase COOP and MDF utilization by solving the three biggest challenges:
→Brand and Legal Compliance
→Ease of Use Fulfillment
Brand & Legal Compliance
You would not have a Director of Marketing litigate a trial, so why have Legal run the Marketing Department? Legal compliance is mandatory and everyone knows the costs of non-compliance are high. Our Content Management System takes the bottleneck of legal compliance out of the approval process while ensuring that partners comply with Brand and Legal Guidelines.
Ease of Use Fulfillment
Just as Legal can be a barrier for channel marketers, the coop marketing process is not often seamless. Over fifteen years of channel marketing experience has taught us how to build a simple channel marketing workflow that expedites the process—so your partners spend more time responding to leads and less tangled up in red tape.
Reimbursement directly affects COOP and MDF utilization. Lengthy reimbursement time-frames are a wet blanket on the partners—and that hurts everyone’s bottom line.
Talk to us about immediate COOP Reimbursement through a Branded Storefront: increase COOP usage AND brand control.
The top 10% of indirect channel partners typically know how to market well. The challenge is to get the other 90% of the partners to market consistently–if at all. Automated Marketing Programs are the answers.
Product Managers develop programs that work effectively. They can be managed directly, via a Branded Storefront or completely automated through many CRM’s or Business Management Software applications.
Automated Marketing Programs can be customized to any vertical, brand or target market. The targeting and tactics can be modified and even include A/B Testing strategies to develop a controlled, channel level test environment. While programs may be customized, some automated program strategies are proven winners:
• New Mover Programs target residential homeowners or renters as soon as they move in
• Radius Marketing targets the next door neighbors of current or new customers
• Seasonal Campaigns build economies of scale and structure to markets where buyers engage only during certain times of year
Incorporate digital ads, direct mail and Facebook into your campaigns.
Targeting, tracking and attribution are crucial if you want to incorporate a continuous improvement process into your marketing strategy. In today’s interconnected world, attribution can be challenging. Website analytics and call tracking reports do not come close to telling the full story.
Today’s tech savvy consumers and corporate buyers like to buy but they do not want to be “sold”. They want to conduct their research online with no direct contact until well into the decision making process. They often make 80-90% of their purchasing selection prior to speaking with a sales associate. The most successful marketing strategy is one where Responder and Buyer Data can be directly matched back to the targeting use for each tactic.
Address-Level Targeting allows for address-level Matchback between targeting and the Responder/Buyer data. Direct Mail is easily linked, but so may Cookie-less Digital Display Ads. Because they are targeted using IP Address to mailing address technology, address-level attribution is easily done.
Building campaigns with attribution in mind ensures that you have the data you need to make intelligent strategy decisions.
Lorex has the targeting, tracking and reporting systems to help you manage a continuous improvement system for managing your marketing
Call for a free demo on how address-level works for Direct Mail, Digital Display and even Facebook Sponsored Ads!
LorexExpress.com is a one-stop marketing portal for companies of any size:
→Address-Level Digital Display Ads
→Facebook Sponsored Ads
→Print and Promotional Products
→PLUS: all of the tools to target, track and measure results. It’s all here.
LorexExpress.com is a “marketing back office”–without paying agency fees–for any marketer.
For the corporate marketer with direct and indirect channels, a Branded instance of LorexExpress.com takes it to another level:
→Increased Brand Value
→Centralized Brand and Legal Control
→Automated Marketing Support
→Economies of Scale on Purchases
Ask for a log in to get started–or contact us for a demo of a Branded Storefront!
In today’s interconnected world, your prospects have many ways to reach them–across multiple platforms and devices–including:
→Home phone (yes, still a thing)
→Mobil phone–or two
Multi-Channel Marketing Campaigns put all of the tools in the marketers hands to interact with prospects in the way they want. Direct mail, digital, email and text–all integrated into a single, seamless campaign.
Reach prospects where they interact!
Call for a customized Multi-Channel Marketing Campaign.
We are a marketing and fulfillment firm that integrates sophisticated digital strategies with traditional communications tactics to advance our clients’ advertising agendas.