Our Geographic Information System (GIS) Mapping platform gives you the flexibility to define your market the way you see it—and not by the traditional boundaries that others impose. We profile, segment and map your client and prospect data to give you a much deeper understanding of buying trends, patterns and demographics that are actionable and generate results.
Your customer file is a treasure trove of useful marketing information. So are your Responder and Responder/Non-Buyer Files. Data profiling alone is a start, but GIS Mapping takes it to another level. We let you visualize clients and their underlying demographics within the context of each local market. With this, you can drive your marketing spend to the tactics that work best—on a market by market basis.
What if you were not constrained to using standard boundaries like zip codes or county lines to define territories or target markets? Could you manage your business—and your marketing—more effectively if markets and territories were completely under your control?
Our GIS Mapping Tools do the above, but they also allow us to identify new targets—at the address level—based on the data behind our maps.